Michele Null

SASMichele Null – Head of Global IoT Partner Marketing SAS IoT Division, is an evangelist for artificial intelligence and the Internet of Things, promoting the importance of a robust analytics lifecycle to drive valuable outcomes in IoT initiatives across industries. She and her team play an important role in growing SAS relevance and revenue related to IoT. She works closely with customers and partners to understand market requirements and then works in conjunction with product management and R&D to ensure technology and solutions meet key market needs and will help drive business value. She collaborates with partners to support strategic joint go-to-market initiatives in target verticals, for specific use cases. Michele enjoys being an active member of global IoT consortiums including: the IoT Community, serving on the Board of Directors and as the Vice-Chair of the Women in IoT Center of Excellence; the Industrial Internet Consortium (IIC), serving in the Marketing and Ecosystem Workings Groups; and RIoT, as the SAS partnership leader and member of the Founders’ Roundtable. After graduating from the University of Virginia, Michele began her journey in the technology field, which has spanned nearly two decades. Prior to joining SAS in 2014, Michele held various roles during her 10-year tenure at IBM including product management, product marketing and program management.

Advisory Board

The function of the IoT Community, is to focus on the adoption & application of IoT in commercial environments, seeking to understand & contribute to applying the technology or overcoming the wide variety of barriers, inhibitors, and technical & operational issues. As a member of the board, Michele will provide impartial input and guidance to the overall vision, strategy and execution that is helping to shape the current and future direction for the IoT Community, as well as the broader IoT industry.